Why Employment Brand and Employee Engagement are Essential in Today's Transparent Job Market

Wednesday, 08 March 2023

As the job market becomes increasingly transparent, companies find it more important than ever to establish a strong employment brand and foster high levels of employee engagement, as these two elements have become synonymous with one another.

Gone are the days when job seekers relied solely on company websites or job listings to learn about a potential employer. 

With the widespread use of social media and online reviews, job seekers can now easily access information about a company’s culture, values, and employee experiences.

This is where employment brand comes into play. 

A strong employment brand is not only about attracting top talent but also about communicating the company’s values and creating a positive image in the eyes of both potential and current employees. 

A strong employment brand can also help retain top talent, as employees are likelier to stay with a company that aligns with their values and offers a positive work experience.

"In today’s transparent job market, employment brand and employee engagement have become synonymous." Josh Bersin

However, more than a strong employment brand is needed because employee engagement is another essential factor in retaining top talent. 

Please remember that employee engagement is not a cause but an effect.

A work environment where employees feel valued, respected, and empowered to contribute their best work (causes) creates employee engagement (effect).

Therefore, all those engaged employees are more likely to be productive, satisfied, and committed to their employer.

In today’s job market, job seekers are not only looking for a job that pays well but also for a company that aligns with their values and offers a positive work experience. 

By establishing a strong employment brand and working towards high employee engagement, companies can attract and retain top talent, create a positive workplace culture, and ultimately achieve long-term and sustainable business success.