Leadership Under Fire: How CEOs Respond to Negative Company Perceptions?

Wednesday, 17 May 2023

For CEOs, how do you feel when there is such a bad or negative perception of your company, not only from the candidates but also from your employees?

From my experience to this day, three categories of responses will emerge:

1. Reactive

The response involves a quick, knee-jerk reaction that might include internal investigations or damage control PR efforts.

While this can sometimes address immediate concerns, it often fails to address the root cause of the problem, leaving the company vulnerable to similar issues in the future.

2. Passive

They tend to downplay the situation. CEOs adopting this approach may believe that the issue is insufficient to warrant a response, focusing instead on maintaining business as usual.

However, this can lead to a festering of issues under the surface, potentially exploding into more significant crises in the future.

3. Proactive

At first reaction, they might be slightly shocked, but then willing to open themselves up to evaluate everything, receive suggestions and input for internal improvements in the company, and be more than ready to make necessary changes... start with themselves first.

The approach involves taking the negative feedback as a chance to make necessary changes. These leaders are willing to dig deep, evaluate their companies thoroughly, and make the required adjustments. This resolves the current situation and strengthens the company for the future.


So, as a CEO, which approach do you take when negative perceptions about your company arise?

Your choice will significantly shape your company's future, reputation, and ability to attract and retain top talent.

If your response is more toward number 3, this is how I could help you!